Karma is Coop's own brand, which stands for balanced and varied meat-free nutrition. Karma's product range aims to offer an attractive alternative to vegans, vegetarians and flexitarians who want to start the new year more consciously. 

 

We created a TV spot in which murals develop a sprawling life of their own. The imaginative flow of the murals is supported by rhythmically driven music, creating a pull of positive vibes. In the TV commercial, Karma products are experienced in different life situations so that the enjoyment of the brand broadens the horizon in the truest sense of the word. To complete the Campaign, we designed the advertising space in the same look. 

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Agency –– TBWA\ Switzerland AG